It ain’t nothing but a four-letter word. And it’s one that I hope to see much less of in food writing this year.
Really, we can all do better than saying something is the best, can’t we?
I avoid describing anything I eat or drink as the best with the same fervor that I steer clear of celery on a vegetable platter. It’s for the simple reason that it has no substance and it’s harmful. (Don’t believe me about celery being harmful? If you were stuck on a desert island and all you had to eat were those pale green stalks, you’d die).
Every time I see a tweet with best to describe a food product or meal that isn’t homemade, I lose interest in what that person has to say. Their credibility becomes dubious. And I see it a lot, particularly from foodies and food writers.