2 posts tagged with “social enterprise”

  • Spreading hope: The Southridge Jam Co.

    This story originally appeared in Edible Toronto magazine, Winter 2017. Other than the main photo, all images were supplied by Southridge Jam Co.

    A sweet scent spills from the kitchen at Southridge Community Church in Vineland, Ontario, and it’s unmistakably that of Concord grapes and sugar joining forces to make jelly.

    For Scott Cronkwright, the aroma is much more than a preserve-in-the-making. It’s a smell that triggers happy memories from days long past and, especially, hope for days – and years – ahead.

    Cronkwright is one of about a dozen people who make up the current cohort of The Southridge Jam Co., a small-batch-preserves operation launched earlier this year to support homelessness programs, including a shelter that is run out of the St. Catharines location of Southridge Community Church.

    As the guy stirring the pot, measuring sugar, or doing whatever job is required of him to turn grapes into peanut butter’s soulmate, Cronkwright relishes the scent wrapping itself around him, sticking to his clothes, his hair, his skin. “The smell completely envelops me,” the 55-year-old says. “It takes me back to my grandmother’s kitchen. It takes me back to my childhood. Every jam that we produce has this incredible memory generating from it.”

    But it’s what happened between those moments playing kitchen assistant to his grandmother as a boy and January 2016 that ultimately led him to a church kitchen to make jam. Cronkwright is a survivor of childhood sexual abuse. He grew up to work a mixed bag of entertainment, writing, and restaurant jobs, got married, and had children. And for nearly half of his adult life, he existed as a “functioning opiate addict.” Continue reading

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    Category Food Finds

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  • Peach Tree
  • Blogging for a cause: Meet Charlene Theodore

    Publish, get huge hits, land a cookbook deal.

    It’s the recipe for success for many food bloggers. And why not? That sounds pretty sweet. But there other places food blogging can take a person.

    I heard the stories of a few who broke the book deal mould when I was at the International Food Bloggers Conference in Sacramento in July. The conference (if you’re a food blogger, go!) included a session called From Blog to Business.

    I didn’t read the fine print beforehand, so I figured it would be about turning food websites into big money makers through sponsored posts, advertising and book deals. It was better than that. It was a panel of three Sacramento food bloggers sharing their story of how food writing launched them into spinoffs that bettered their community. Blogging for a Cause would have been a more accurate name for this inspiring session.

    Continue reading

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    Category Beyond Niagara

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