Publish, get huge hits, land a cookbook deal.
It’s the recipe for success for many food bloggers. And why not? That sounds pretty sweet. But there other places food blogging can take a person.
I heard the stories of a few who broke the book deal mould when I was at the International Food Bloggers Conference in Sacramento in July. The conference (if you’re a food blogger, go!) included a session called From Blog to Business.
I didn’t read the fine print beforehand, so I figured it would be about turning food websites into big money makers through sponsored posts, advertising and book deals. It was better than that. It was a panel of three Sacramento food bloggers sharing their story of how food writing launched them into spinoffs that bettered their community. Blogging for a Cause would have been a more accurate name for this inspiring session.